To launch Boost Mobile’s partnership with University of Miami Football, this campaign flipped college recruitment on its head. Instead of coaches targeting top athletes, Hurricanes stars recruited everyday fans to join the roster. Centered on the rallying cry "We're In. Are U?", the effort introduced a revenue-share model where switching to Boost Mobile directly funded UM’s football program at no added cost to subscribers.
Deliverables
TV Spots, Microsite Design , Digital Display Banners, OOH
